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Staying Safe

Staying Safe... that’s exactly what a Torbay company has been doing for the past 25 years and it is now celebrating the anniversary with record orders, new markets and a hugely successful website.

DS Safety was launched back in 1982 to supply safety footwear and has grown so much it is now recognised as one of the leading on-line specialist firms in the country selling just about everything that offers personal protection. It’s customers include local authorities, hospitals, construction companies, educational establishment and general tradesmen.

These days its catalogue of safety boots has increased from just a handful to over 100 different styles that protect the toes, soles and even the metatarsal. To complement the protective equipment there is a comprehensive range of high visibility clothing and work wear along with other safety equipment and clothing that protect every part of the body..

Safety brands stocked include Caterpillar, Timberland and Dr Martens and there’s a range of non slip and corporate footwear.

A full e-commerce website has helped to generate a huge increase in orders and enabled DS Safety to achieve record sales during its 25th anniversary year.

Managing director Philip Nixon explained: “There has been a big increase in the south west and achieved sales have exceeded all expectations. With a promised delivery to any part of the UK mainland, the site has also attracted numerous orders from the Scottish Highlands down to the tip of Cornwall.”

Mr Nixon said the increased business had helped the company open accounts with major corporate companies as well as local authorities, hospitals and schools.

“We are constantly monitoring and improving our marketing strategy and website in order that we can cater for every need. To meet new demands, we have just launched a new section that looks after the catering industry offering a range of clothing for chefs and kitchen staff.

“We are very aware of safety rules and regulations are introduced virtually every week and we try to pre-empt these by obtaining products that we know will meet the strict criteria.”

The majority of orders arrive within 24 hours of customers placing an order although the company’s official aim is to deliver within three to five working days. Orders over £100 are delivered free of charge. 

Anyone wishing to open an account can apply on-line through the website or by telephoning 0845 094 1228.


For further information please contact Philip Nixon 01803 327543.  For further details of our safety products, please visit

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